My Bloody Valentines unique sound on their final album Loveless defined a sub-genre of indie rock known as shoegaze. This book is the first major academic study of My Bloody Valentine and their decisive presentation of shoegazer aesthetics: Loveless. The book begins by tracing the origins of shoegaze, then focuses more specifically on My Bloody Valentine and their development and struggles as a band in order to emphasize the profundity of their last album. Next, it presents an analysis of Loveless using both traditional and non-traditional methods. Finally, the book offers the reception of Loveless by dissecting several reviews, both official and unofficial, with the intention of highlighting its virtually unanimous positive response. Throughout the book, the author has attempted to combine both academic and journalistic writing and research standards so that interested persons from both areas may benefit from its reading. The essential objective of this book is to justify My Bloody Valentine as one of the most important bands in history while also presenting a model for popular music studies.