Business Research Methods pdf epub mobi txt 电子书下载 2024

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Donald R. Cooper

McGraw-Hill

2008-1-1

746

USD 96.75

Paperback

9780071263337

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发表于2024-11-30

Business Research Methods epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Business Research Methods pdf epub mobi txt 电子书下载 2024

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In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in "Business Research Methods". Students and instructors will find thorough coverage of business research topics - including the best coverage of questionnaire design - backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Business Research Methods 下载 mobi epub pdf txt 电子书