''The Bible of negotiation.'' That's what successful businesspeople say about this book. It is the most practical, sensble and useful book on negotiation ever written, bar none. There is good reason for this. It could only have been written by Dr Karrass who is recognized as the leading expert in demonstrating how to successfully negotiate in any business.

This book is based on Dr. Karrass' vast negotaiting experience as well as his original research and consulting in every sector of the American economy including manufacturing, retail and service. He has developed customised programs and hands-on exercises for every industry from high-tech hardware and software to packaged goods, from engineering construction and design to chemicals and telecommunications. This book explains in clear, put-it-to-work terms, the strategies and techniques that lead to win-win agreements-agreements that get you waht you want and leave the other side well satisfied in any negotiating situation.

Chester L. Karrass is Chairman of KARRASS, the world's largest negotiation training and consulting company. Headquartered in Log Angeles with European and Asian offices in Great Britian, te KARRASS orginization holds public seminars in 95 cities worldwide. Special on-site programs are customized for companies in every industry.

Dr. Karrass has an engineering degree from Colorado University and an MBA from Columbia University. After 20 years as a conract negotiator in sales and purchasing Karrass won the first Howard Hughes Doctoral Fellowship in business and a Doctorate from the University of Southern California. He is author of two bestselling books, 'The Negotiating Game' and 'Give and Take'