Advertising on the Internet (Second Edition) pdf epub mobi txt 电子书下载 2024

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简体网页||繁体网页

Neil Barrett Ph.D.

Kogan Page

2000-07

160

USD 34.95

Paperback

9780749431235

图书标签: fg

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发表于2024-11-25

Advertising on the Internet (Second Edition) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Advertising on the Internet (Second Edition) pdf epub mobi txt 电子书下载 2024

图书描述

The Internet reaches millions of people every minute. It provides ready access to a wealthy consumer market with considerable purchasing power. However, many companies remain sceptical about its viability as a sales and marketing tool, or they are aware of the possibilities but unable to fully exploit them. This new edition of Advertising on the Internet aims to dispel some of the myths that have sprung up around Internet advertising, and in doing so shows you how to make the most of this vital avenue of promotion. It examines and demystifies the fascinating and potentially lucrative venture of using the World Wide Web to deliver advertising messages by explaining: how to adapt your advertising message to the Web; how to lead customers to your site; what banner advertisements are; what click-through rates are; the different types of advertisements possible. Advertising on the Internet tackles the fundamental issues of the subject in an accessible style. It will guide you to put in place a strong and durable advertising strategy for the Internet that will lead to commercial success.

Advertising on the Internet (Second Edition) 下载 mobi epub pdf txt 电子书