Media Management in the Age of Giants pdf epub mobi txt 电子书 下载 2024


Media Management in the Age of Giants

简体网页||繁体网页
Dennis F. Herrick
John Wiley & Sons
2003-3-31
418
GBP 35.99
Paperback
9780813816999

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发表于2024-11-28

Media Management in the Age of Giants epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Media Management in the Age of Giants epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Media Management in the Age of Giants pdf epub mobi txt 电子书 下载 2024



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The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and financial issues more critical than ever for both new and continuing employees of such enterprises. "Media Management in the Age of Giants: Business Dynamics of Journalism" is a fresh, insightful, practical media management textbook that examines the current media industry in an age when all the rules seem to be changing because of the new phenomena of digital technology, publicly-traded media conglomerates, and changing media habits and values among consumers. Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Focusing on newspaper, TV and radio companies, the text is filled with real-life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies. Features include chapter-ending case studies and website listings, balance sheet and income statement examples, information on labor unions, a thought-provoking chapter on entrepreneurship, and a detailed index. Written in a clear, conversational style by a former newspaper owner and publisher, "Media Management in the Age of Giants" explores the business of media and puts students and media employees a step ahead of their peers in knowing what it takes to be promoted into management some day

Media Management in the Age of Giants 下载 mobi epub pdf txt 电子书

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