奥瑞•布莱福曼(ORI BRAFMAN)
管理思想家、作家兼企业家。他在微软、亚马逊、斯坦福商学院和哈佛商学院等处做过大量的演讲。他获有斯坦福商学院的MBA学位。现住在旧金山。
罗姆•布莱福曼(ROM BRAFMAN)
心理学家。他的心理学和个性课程曾获奖。现在他于帕洛阿尔托拥有一家高级私人心理咨询室。
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway , renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
本书主要提到了几个我们生活中比较常见的非理性诱惑,例如损失规避,即我们避免遭受可能损失的强烈倾向;价值归因,即基于我们对某人或某事的最初感知价值而赋予它们某些特性的倾向;判断偏差,即对那些与我们对某个人或某种情境的最初判断相左的证据视而不见。 我...
评分很少看完书做梳理,这次可以是第一次吧,大家看看觉得不妥的地方欢迎给我提提意见! 知道我们生活中有充满了多少非理性的诱惑吗?《摇摆——难以抗拒的非理性诱惑》或许能够让你恍然大悟——哦,原来我这样做的原因来自于此。 这本书是著名思想家奥瑞布莱弗曼和他的弟弟罗姆布...
评分序言——以案例的形式说明生活中以至于事关人类福祉的大事上都会出现不理智决策行为,用以表明不理智决策的普遍性。 第一章 机场跑道上的鲁莽决定——提出影响理性决策的原因有:损失规避、价值归因、判断偏差等。在损失规避中,提出“遭受损失带来的痛苦体验,往往要比赚钱...
评分《sway》,一本心理学小品书,不怎么厚。 我看的是中信翻译的版本,翻译的文字读起来口感总归会差些,但内容还是有些意思的。至少我觉得,从论证思路来看,作者还是本着“大胆假设小心求证”的科学态度的,不是瞎忽悠。 书中,作者用了大量真实有趣的例子和心理...
评分最近很迷刘未鹏,于是在他推荐的豆列中寻了一本书《摇摆》。工作很忙,前前后后读了一个多月才读完,由于我也并不是很会写书评或是读后感,这里只能摘抄+感悟混杂一起写一下,一方面给自己加深印象,另一方面也为以后的快速回忆留足原料。 《摇摆,难以抗拒的非理性诱惑》是由...
这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
评分这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
评分great book and unique perspective that normal people won't see
评分great book and unique perspective that normal people won't see
评分这些行为心理学的书,第一本,会让人惊叹,后面,只会越来越让人觉得炒冷饭,关键是提出,如何解决这些陷阱吧。当然,这本书文笔很好
本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度,google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有