Essentials of Global Marketing pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Svend Hollensen

Pearson Education

2009-01-31

528

USD 99.50

Paperback

9780273717843

图书标签: marketing

喜欢 Essentials of Global Marketing 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-12-29

Essentials of Global Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Essentials of Global Marketing pdf epub mobi txt 电子书下载 2024

图书描述

Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book has the following key characteristics: - Excellent supplements (video cases, video clips, PowerPoints etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book

Essentials of Global Marketing 下载 mobi epub pdf txt 电子书