Advertising and Promotion pdf epub mobi txt 电子书 下载 2024


Advertising and Promotion

简体网页||繁体网页
George E. Belch
Irwin Professional Publishing
1997-10-16
0
USD 102.25
Hardcover
9780256218992

图书标签: 新闻传播  市场营销  商业   


喜欢 Advertising and Promotion 的读者还喜欢




点击这里下载
    


想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-05

Advertising and Promotion epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Advertising and Promotion epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Advertising and Promotion pdf epub mobi txt 电子书 下载 2024



图书描述

It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

Advertising and Promotion 下载 mobi epub pdf txt 电子书

著者简介

George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.


图书目录


Advertising and Promotion pdf epub mobi txt 电子书 下载
想要找书就要到 小哈图书下载中心
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

用户评价

评分

字号大一点间距宽一点要死啊啊啊啊!根本看不下去嘛!

评分

字号大一点间距宽一点要死啊啊啊啊!根本看不下去嘛!

评分

浅显易懂,实践结合理论的书,大部分内容是广告,同时对IMC的讲解深入浅出,大量的案例能让读者形成一个更完善的IMC mindset。

评分

字号大一点间距宽一点要死啊啊啊啊!根本看不下去嘛!

评分

又是个砖头..><

读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Advertising and Promotion pdf epub mobi txt 电子书 下载 2024


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有