Media Today pdf epub mobi txt 电子书 下载 2024


Media Today

简体网页||繁体网页
Joseph Turow
Taylor & Francis
2008-07-31
712
USD 85.00
Paperback
9780415960595

图书标签: 英文原版  Journalism&Communication   


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发表于2024-11-12

Media Today epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Media Today epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Media Today pdf epub mobi txt 电子书 下载 2024



图书描述

"Media Today" puts students at the center of profound changes in the twenty-first century media world - from digital convergence to media ownership - and gives them the skills to think critically about what these changes mean for the role of media in their lives. Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, "Media Today" builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture.Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media. Each chapter guides students through the essential history of media industries; examines the current forces shaping their creation, distribution and exhibition; and explores the impact of emerging trends in media and society from globalization to social networking to video games. Comprehensive and engaging, "Media Today" features: a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture; up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries; exciting new resources including an enclosed DVD with media examples and an interactive companion website featuring a full range of instructor and student materials including study podcasts.

Media Today 下载 mobi epub pdf txt 电子书

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