Marketing Research pdf epub mobi txt 电子书下载 2024

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Pamela S. Schindler

McGraw-Hill Publishing Co.

2005-04-01

832

USD 61.09

Paperback

9780071115711

图书标签: 英文学术商业 mktg library

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发表于2024-11-24

Marketing Research epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Research pdf epub mobi txt 电子书下载 2024

图书描述

There are several approaches to teaching marketing research. You could present the big picture and context first, and then break down the overall process into its parts. Or, you could start with techniques and build each into a phase of the overall process until at the end the overview is known. This book takes the approach that each student needs an overview first in order to appreciate the nuances and details of the specific techniques they will be asked to employ to develop high quality information. This belief led to the development of the text in four parts. The first part presents the overview, while parts 2, 3 and 4 provide the details on methodologies and techniques.

Marketing Research 下载 mobi epub pdf txt 电子书