M-Commerce pdf epub mobi txt 电子书下载 2024

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Sadeh, Norman M.

Wiley; 1st edition

2002-4

272

325.00元

9780471135852

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发表于2024-06-14

M-Commerce epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

M-Commerce pdf epub mobi txt 电子书下载 2024

图书描述

The first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

M-Commerce 下载 mobi epub pdf txt 电子书

著者简介

NORMAN SADEH is an Associate Professor in the School of Computer Science and the Institute for eCommerce at Carnegie Mellon University and, until recently, also served as Chief Scientist of the European research initiative in "New Methods of Work and eCommerce." Dr. Sadeh is also well known for his pioneering research in planning, scheduling, and supply chain management. He is on the editorial board of several journals, is frequently invited to speak at industry conferences, and has conducted research and consulted with a number of Fortune 1000 companies in North America, Europe, and Asia.

图书目录

M-Commerce pdf epub mobi txt 电子书下载

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用户评价

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读后感

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well, easy to read. But I am always afraid of the content in the book may be a little bit old, because it was published in 2002. Mobile techonolgy must have been changing rapidly during these years. Actually, I am not fully understand, I guess I need to re...

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