"Analyzing Media Messages: Using Quantitative Content Analysis in Research" provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
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每次要读它都有阴影了。可读性太差了。
评分之前content analysis的教材：无耻标为已读。
评分每次要读它都有阴影了。可读性太差了。
评分北卡访学时，上Riffe教授内容分析课的教材。对于媒体信息的内容分析做了清晰的阐释，并且用到很多新媒体Facebook，Twitter的案例。
评分北卡访学时，上Riffe教授内容分析课的教材。对于媒体信息的内容分析做了清晰的阐释，并且用到很多新媒体Facebook，Twitter的案例。
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