How often have you cringed when a friend

asks if she can leave her two-year-old with you

for the morning, winced when the garage me-

chanic tells you that your car s repairs are go-

ing to cost twice what he d estimated, wilted

when a man got the promotion that should

have been yours--but been too afraid to do

anything about it?

This is what THE NEW ASSERTIVE WOM-

AN is all about--helping women to understand

what they feel, say what they mean, and feel

good about themselves.

THE NEW ASSERTIVE WOMAN is the

first book to give today s woman down to-earth,

practical advice on what to do with herraised

consciousness.

Quick to distinguish between aggressive behav-

ior (hostile and inappropriate) and assertive be-

havior (warranted and appropriate), the

authors discuss the traditional dilemma that

traps and frustrates so many wolnen. For gener-

ations, "femininity- has been equated with ac-

commodating, passive and nonassertive be-

havior. But at what price? Often this behavior

causes women to become anxious, inhibited and

emotionaly dishonest. And now, finally, with

assertive training techniques, women are being

taught the value o1 understanding their true

feelings, and tile art of communicating honestly

and directly.