Integrating Corporate Communications pdf epub mobi txt 电子书下载 2024

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James L. Horton

Quorum Books

1995-09-30

344

USD 96.95

Hardcover

9780899308951

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发表于2024-11-24

Integrating Corporate Communications epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Integrating Corporate Communications pdf epub mobi txt 电子书下载 2024

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Seldom does a work on corporate communications take such a radical economic approach to the topic. Horton integrates corporate communications cost-effectively into all business activity and presents a new way to look at corporate communications as a force behind all business disciplines. He describes and reviews external and internal communication; examines human behavior in communicating; reviews corporate communication structure; and analyzes messages and media and shows how to get started toward cost-effective corporate communication. In 11 chapters, the book presents a look at corporate communications based on economic principles. Separate chapters examine the business environment and communication; corporate communication and strategy and reputation; corporate communication and the individual; corporate communication and messages; corporate communication and media; corporate communication and measurement; and corporate communication and business structure. A major resource for senior managers, strategists, and other communications specialists.

Integrating Corporate Communications 下载 mobi epub pdf txt 电子书