Electronic Commerce 2008 (Electronic Commerce) pdf epub mobi txt 电子书下载 2024

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Efraim Turban

Prentice Hall

2007-10-19

1008

USD 169.33

Hardcover

9780132243315

图书标签: electronic commerce

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发表于2024-12-26

Electronic Commerce 2008 (Electronic Commerce) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Electronic Commerce 2008 (Electronic Commerce) pdf epub mobi txt 电子书下载 2024

图书描述

This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

Electronic Commerce 2008 (Electronic Commerce) 下载 mobi epub pdf txt 电子书