AdValue pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

Butterfield, Leslie 编

Butterworth-Heinemann

2003-04-30

256

USD 44.95

Paperback

9780750655019

图书标签: 英文 Advertising

喜欢 AdValue 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-27

AdValue epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

AdValue pdf epub mobi txt 电子书下载 2024

图书描述

"Advalue" is organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from finance to marketing - who need to tie advertising spend to tangible outcomes. It is based on key reports from the IPA and leading advertising experts, and offers the first comprehensive and coherent quantitative approach to gauging advertising performance. It is suitable for both an advertising and a general business audience.

AdValue 下载 mobi epub pdf txt 电子书