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Develop Your Marketing Skills (Creating Success) pdf epub mobi txt 电子书下载 2024

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Ruth Gosnay

Kogan Page

2008-11-28

176

USD 17.95

Paperback

9780749453954

图书标签: finance

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发表于2024-11-19

Develop Your Marketing Skills (Creating Success) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Develop Your Marketing Skills (Creating Success) pdf epub mobi txt 电子书下载 2024

图书描述

The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allowsreaders to implement real changes to their organizations. Covering product management, market research, communications, and pricing perspectives, it gives insights into how theories and tools work in actual business scenarios. It also shows how to improve customer satisfaction, and it highlights timely issues such as sustainability. Summary pages at the end of each chapter contain questions and suggested activities.

Develop Your Marketing Skills (Creating Success) 下载 mobi epub pdf txt 电子书