Marketing pdf epub mobi txt 电子书下载 2024

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Michael R. Solomon

Prentice Hall

2008-10-17

640

USD 162.67

Paperback

9780136054214

图书标签: 教科书

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发表于2024-11-28

Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing pdf epub mobi txt 电子书下载 2024

图书描述

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value –for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions , identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

Marketing 下载 mobi epub pdf txt 电子书