I'M TOO STRESSED TO STOP.

I'LL GAIN WEIGHT IF I QUIT.

I'VE TRIED AND FAILED TOO MANY TIMES TO COUNT.

Why are you still smoking, even though you want to quit? Based on twenty years of research and hands-on work with countless smokers in his clinics at Columbia University and New York Presbyterian Hospital, Dr. Daniel F. Seidman understands that people smoke -- and quit -- for different reasons and what works for one smoker might not work for another.

• Are you a Situational Smoker? Monitoring your reactions in different situations is a step toward permanently losing interest in cigarettes. • Are you a Worried-about-Weight Smoker? Properly using treatments like Nicotine Replacement Therapy (NRT) can help you quit and get healthy in all aspects of your life. • Are you an Emotion-Triggered Smoker? Scheduling your smoking breaks and sticking to a rigid "smoking schedule" helps break the link between stressful situations and craving cigarettes.

In a comprehensive, 30-day program, Dr. Seidman explains how to retrain your brain, take advantage of all the tools at your disposal, and end the month smoke-free and feeling stronger than ever!