An international sensation—and still the talk of the relevant blogosphere—this Wall Street Journal and New York Times business bestseller examines the “power” in numbers. Today more than ever, number crunching affects your life in ways you might not even imagine. Intuition and experience are no longer enough to make the grade. In order to succeed—even survive—in our data-based world, you need to become statistically literate.

Cutting-edge organizations are already crunching increasingly larger databases to find the unseen connections among seemingly unconnected things to predict human behavior with staggeringly accurate results. From Internet sites like Google and Amazon that use filters to keep track of your tastes and your purchasing history, to insurance companies and government agencies that every day make decisions affecting your life, the brave new world of the super crunchers is happening right now. No one who wants to stay ahead of the curve should make another keystroke without reading Ian Ayres’s engrossing and enlightening book.

伊恩•艾瑞斯（Ian Ayres） 计量经济学家、律师，耶鲁大学法学院和管理学院教授，stickK.com网站的创始人，《法律、经济学和组织机构期刊》（Journal of Law, Economics, and Organization）编辑，曾著有11本书，发表过100篇文章。他是《福布斯》杂志的专栏作家，著名公共广播节目《Marketplace》的时事评论员，是《纽约时报》“魔鬼经济学”博客的专栏作家之一。

其著作《Insincere Promises: The Law of Misrepresented Intent》获得了由美国艺术与科学学院颁发的Scribes图书奖。他成就卓著、名声斐然，曾受到《黄金时间实况》、《奥普拉脱口秀》、《早安美国》节目以及《时代周刊》《Vogue》等杂志的采访，可以说伊恩•艾瑞斯是那一代人里成就最多、文章观点被引用最多、名气最大的法学教授。