Marketing Management pdf epub mobi txt 电子书下载 2024

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John Mullins

McGraw-Hill/Irwin

2009-02-27

576

$ 263.86

Paperback

9780073381169

图书标签: Marketing

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发表于2024-07-07

Marketing Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Management pdf epub mobi txt 电子书下载 2024

图书描述

The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.

Marketing Management 下载 mobi epub pdf txt 电子书