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Contemporary Advertising 12e pdf epub mobi txt 电子书下载 2024

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William Arens

McGraw-Hill

2008

736

$170.94

Hardcover

9780073381077

图书标签: Marketing 美国广告

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发表于2024-11-28

Contemporary Advertising 12e epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Contemporary Advertising 12e pdf epub mobi txt 电子书下载 2024

图书描述

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising 12e 下载 mobi epub pdf txt 电子书