Marketing Plan Workbook (Sunday Times Business Enterprise Guide) pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

John Westwood

Kogan Page

2005-05-28

376

USD 39.95

Paperback

9780749441784

图书标签:

喜欢 Marketing Plan Workbook (Sunday Times Business Enterprise Guide) 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-07

Marketing Plan Workbook (Sunday Times Business Enterprise Guide) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Marketing Plan Workbook (Sunday Times Business Enterprise Guide) pdf epub mobi txt 电子书下载 2024

图书描述

Planning is one of the most important roles of management, and a company's marketing plan is a key input to their business strategy. It should identify the most promising business opportunities and outline how to penetrate, capture and maintain positions in identified markets. Yet many books on marketing plans are overly academic, long on theory and short on examples. "The Marketing Planning Workbook" is an antidote to that approach. Highly practical and only including as much theory as is necessary, it will help anyone to understand the principles of marketing planning so that they can assemble any type of plan. The whole planning process is dealt with step by step, using models of six small businesses in a range of industries. Topics covered include: what is a marketing plan, the marketing audit, setting marketing objectives, devising marketing strategies, distribution, advertising, sales promotion, planning for a new product, developing new sales areas, budgets, income statements, and writing and presenting a plan. Small businesses do not have surplus people to do their marketing planning. This book will enable busy people to prepare marketing plans in a time-effective manner.

Marketing Plan Workbook (Sunday Times Business Enterprise Guide) 下载 mobi epub pdf txt 电子书