Overview:Charles Hill's Global Business Today, 7ehas become the most widely used text in the International Business market. Hill explains that he attempted to write a book that: (1) iscomprehensive and up-to-date, (2) it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, (3) it maintains a tight, integrated flow between chapters, (4) itfocuses on managerial implications, (5) it makes important theoriesaccessible and interestingto students, and (6) it incorporatesancillary resourcesthat enliven the text and make it easier to teach.Our research has shown that students and instructors alike enjoy the interesting, informative, and accessible writing style of GBT so much so that the writing has become Charles Hill's trademark. The author's passion and enthusiasm for the international business arena is apparent on every page. In addition to boxed material which provides deep illustrations in every chapter, Hill carefully weaves interesting anecdotes into the narrative of the text to engage the reader. For example, read the text description of Mixed Economy on pages 52-53.
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原來這本書的英文版封麵那麼好看~
评分原來這本書的英文版封麵那麼好看~
评分原來這本書的英文版封麵那麼好看~
评分原來這本書的英文版封麵那麼好看~
评分原來這本書的英文版封麵那麼好看~
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