Information-Driven Marketing Decisions pdf epub mobi txt 电子书下载 2024

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A. Coskun Samli

Quorum Books

1996-02-28

216

USD 110.95

Hardcover

9780899309767

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发表于2024-11-03

Information-Driven Marketing Decisions epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Information-Driven Marketing Decisions pdf epub mobi txt 电子书下载 2024

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Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions, and this is particularly true in making marketing decisions. Thus, Samli's new book dwells on the art and science of information generation and on how to convert it to practical knowledge. Without information and knowledge, says Samli, "the firm faces great risk in the marketplace and its survival probabilities in the long run are very low." Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data - all in a clear, systematic presentation that marketing managers should understand and benefit from. Their MIS colleagues, whose goal should be to make data and information "decision-maker friendly," should also benefit.

Information-Driven Marketing Decisions 下载 mobi epub pdf txt 电子书