Cases in Advertising Management pdf epub mobi txt 電子書下載 2024

☆☆☆☆☆
簡體網頁||繁體網頁

Natl Textbook Co

1992-7

320

75.00

9780844233680

圖書標籤:

喜歡 Cases in Advertising Management 的讀者還喜歡

下載链接在页面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到小哈圖書下載中心

qciss.net

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

发表于2024-10-03

Cases in Advertising Management epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Cases in Advertising Management pdf epub mobi txt 電子書下載 2024

圖書描述

The cases collected together in this book are all about managing some aspect of advertising. They involve the kinds of decisions that have to be made by people work- ing in the advertising business--that is to sayï¼Œ decisions that arise during the planning and implementation of advertising campaigns. In some cases these are the kind of decisibns you would probably expect to be makingï¼Œ such as defining target audiencesï¼Œ making creative and media choicesï¼Œ and so on. In businessï¼Œ howeverï¼Œ and par- ticularly in advertisingï¼Œ things rarely go according to planï¼Œ and the manager therefore has to make decisions in possibly unfavorable circumstances about problems that probably could not have been foreseen. No book could hope to include cases covering all the types of prob- lems you might ever encounterï¼Œ but those collected here offer you a wide selection. If you can cope with them suc- cessfullyï¼Œ you will certainly have demonstrated your po- tential as a manager.

Cases in Advertising Management 下載 mobi epub pdf txt 電子書