In thei r shortconciseeasytounde rstand<br > bookProfessors Hersey and BIancha rd<br > definemanagementas working with and<br > through individuaIs and groups to accom-<br > plish organizational goalsUsing this deft<br > nitionthe majo r obiective of this expanded<br > new edition is to heIP students and prac<br > tirioners become more effect}ve in thel r<br > everyday inte raction with other peopIe<br > The concepts presented apply to aII types<br > of organizatiOnsbusinessindustryedu<br > cationaI institutionshospitaIsmiIita rv<br > poIiticaI organizationsand even fami|ies<br > The emphasis in the first edition was on<br > synthesizing significant behavio raI find<br > ings in motivationbehaviorand Ieader-<br > ship into conceptual frameworks to help<br > the manager understand why people be<br > have as they do and to increase his effec-<br > tiveness in predicting futu re behavjorIn<br > this second editionwhiIe maintaining<br > speciaI attention on the diagnostic and<br > predictive value of behavioraI theoryin<br > puts have been added on how a manager<br > can di rectchange and control behavior<br > The aim of these new inputs is to provide<br > a generaI framework of change theory and<br > strategies that can be used in planning<br > and implementing change in organiza<br > tionaI envi ronments<br > Beginning with an assessment of the be<br > havioraI approach to managementthe<br > book su rveys motivation and behavior and<br > features inputs on individuaI copying be<br > haylOrcognitive dissonanceand expres<br > sions of frustration0ther Chapte rs focus<br > on motivating envj ronmentIeader be-<br > haviordetermining effectivenessand di<br > agnosing the envi ronment A section on<br > managing for organizationaI effectiveness<br > introduces the Life Cycle Theory of<br > Leadershipwhile va rious kinds of change<br > the process of changethe implementa<br > tion of change th rough behavior modifica<br > tionthe management of intergroup con-<br > frontationand the impact of change on<br > the totaI system a re among the key issues<br > covered in a discussion of planning for<br > changeProviding a comprehensive sum-<br > mary of the important behavioraI concepts<br > that a re invaIuable in the decjsionmak<br > ing processthe final chapter weaves alI<br >