Book Description An irreverent， off-the-wall， PC-slammin'， totally-biased look at Apple， and what it's like to be a Mac user stuck in a Windows dominated world. Macintosh...The Naked Truth is definitely not another Mac how-to book; it's a mass-market， personality book about a computer platform and the people who love it， and the love/hate relationship they have with Apple. It's about what you feel， how you're treated (and mistreated)， and what it's really like living life in the computing minority.The book， based upon the author's hugely popular magazine column， takes a humorous， evangelical look at Apple Computer and what it's like to be a Macintosh user living in a PC-dominated world. The success of Kelby's column lies in the fact that although it makes serious points about Apple's shortcomings， and what it's really like being a Mac user， it presents them in a humorous， often sarcastic， and occasionally sophomoric way that Mac users love. It's brash， unapologetic， insightful， controversial， outspoken， and often hilarious， peppered with 100% Macintosh attitude. Although it pokes light-hearted fun at everyone from Apple CEO Steve Jobs to the PC users manning the Apple section of CompUSA， each chapter contains an underlying message of Apple evangelism， and it can often be as inspiring as it is funny. From the Back Cover An irreverent， off-the-wall， PC-slammin'， totally-biased look at Apple， and what it's like to be a Mac user stuck in a Windows dominated world. Macintosh...The Naked Truth is definitely not another Mac how-to book; it's a mass-market， personality book about a computer platform and the people who love it， and the love/hate relationship they have with Apple. It's about what you feel， how you're treated (and mistreated)， and what it's really like living life in the computing minority.The book， based upon the author's hugely popular magazine column， takes a humorous， evangelical look at Apple Computer and what it's like to be a Macintosh user living in a PC-dominated world. The success of Kelby's column lies in the fact that although it makes serious points about Apple's shortcomings， and what it's really like being a Mac user， it presents them in a humorous， often sarcastic， and occasionally sophomoric way that Mac users love. It's brash， unapologetic， insightful， controversial， outspoken， and often hilarious， peppered with 100% Macintosh attitude. Although it pokes light-hearted fun at everyone from Apple CEO Steve Jobs to the PC users manning the Apple section of CompUSA， each chapter contains an underlying message of Apple evangelism， and it can often be as inspiring as it is funny. See all Editorial Reviews