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. ， - ， e ，~ ， -，， ~ t - ~ "m-lue.~. J ~J~ cnapter expands anti updates demo<br >lions ;~rc discussed. ::rod Ihc chapter expands coverage of holding companies， formation， emphasizes the organization and its culture， and adds i<br >lh，. ic~lsonx hw mcrgcrs， nnd Ihc rolc of govcrnment in defining the "rules o1 self-esteem， creativity， communications， and organizational rc<br >Ihc e~unt ." and redesign. It also covers the problems organizations face in th<br > petitive economy， including the need to encourage creativity in<br >Ctt，，~I TEP~ ?.. S~AI3 FtUSINEgSI{S. NI ~WVENTIIRES， ANI) FRANCHISES explains the role of ment that may discourage it.<br >str，~ll business in America s economy， outlincs building a business， and cov-<br >ers Irancbiscs. In addilion， the chapter covers material on brainstorming CHAPTER I0. HUMAN RESOURCEMANAGEMENT delineates the process of<br >idca~ hw new businesses， updatcs material on alternative funding sources， source management and discusses changing employment statu，<br >and exparlds the lreatmenl of state and local venture capital efforts， pensation. The chapter emphasizes the tendency to view personnc<br > as a function of social policy. It updates information on both th<<br >CHAPTER 4. ETHICAL AND SOCIAL RESPONSIBILITIES OF BUSINESS presents the foun- number of qualified workers and the educational programs that<br >dations of business ethics and social responsibility with regard to the envi- problem. The chapter also adds material on downsizing and on t<br >ronment， consumers， workers， and investors. It expands the philosophical ment to the ADE Act.<br >underpinnings of ethical decision making and adds material on individual<br >versus corporate responsibility. The chapter also discusses the EPA s task of CHAPTER ll. UNION-MANAGEMENT RELATIONS presents the historv of la[<br >balancing risks and benefits when deciding on regulations， and it adds mate- zations and describes the labor movement today. It explains coil<br >rial on the growing use of criminal charges and steep fines to motivate com- gaining and what happens when negotiations break down， and i<br >panies and executives to behave more responsibly， new approaches to labor-management relations. In addition， tt<br > clarifies and updates the material on two-tiered wage plans， io<br >CHAPTER 5. INTERNATIONAL BUSINESS improves the treatment of world trade in issues， strikes， boycotts， financial pressures， lockouts， plant shut<<br >all its forms and discusses the cultural， political， and legal barriers. In addi- bankruptcies， employee or union ownership， and new directions<br >tion the chapter expands the treatment of the U.S. trade deficit， the World It also adds material on work rules and job descriptions as well<br >Bank， the European Community s free trade by 1992， the latest GATT round， safety and health.<br >the Canada-U.S. free trade pact， the Import-Export Bank， the 1988 trade<br >bill， the cultural differences in products， the need for American businesses to<br >export more， and the growing competition from newly industrialized Part Four: Marketing<br >countries.<br > CHAPTER 12. MARKETING AND CONSUMER BEHAVIOR defines marketing<br >Part Two: Operating a Business marketing strategy， and outlines the marketing process. The dis<br >CHAPTER6. THE FUNDAMENTALS OF MANAGEMENT defines the managerial role and consumer buying behavior has been expanded. The chapter also<br >discusses the management process as well as crisis management. It improves the discussions of the strategic planning process and market rese<br >the discussion of the management hierarchy， adds material on authoritarian<br >versus teamwork approaches， updates descriptions of the three levels of CHAPTER 13. PRODUCT AND PRICING DECISIONS defines products as th<br >management， expands the description of conceptual skills， and adds material commerce and adds material on the types of products. It discusses<br >on participative management， uct mix， expands the treatment of the product life cycle， and cow<br > velopment of new products， product identification， and pricing.<br >I)HAIrfER 7. ORGANIZING FOR BUSINESS clarifies the definition of an organization<br >in general and in its many applications. The chapter clarifies the steps in CHAPTER 14. DISTRIBUTION presents a discussion of the distributio~<br >setting up an organization， discusses organizational structures and corporate adds material on middlemen. In addition， it clarifies the section or<br >culture， and expands the treatment of informal organizations， of distribution channels， emphasizing market coverage and impr<br > material on product-related factors. The chapter also adds materi<br >CHAPTER S. THE PRODUCTION OF GOODS AND SERVICES explains production as a marketing and improves the discussion of physical distribution， a~<br >quest for effectiveness -- combining efficiency， quality， and human relations terial on service/cost tradeoffs in physical distribution decisions.<br >to increase competitiveness. The first half of the chapter discusses advances<br >in production technology， process designs， materials management， quality CHAPTER 15. PROMOTION explains the four ingredients in the promoti<br >assurance， quality control， and human relations. The last half of the chapter expands the section on promotional goals; and reorganizes materia<br >discusses operations management and production control， to clarify personal selling， advertising， publicity， and sales pron<br > addition， the chapter condenses the material on types of selling， cl~<br >P~lg lrtlree: Managing Human Resources discussion of advertising budgets， expands coverage of creative<br >CltAI~R 9. ItUMA/~I RELATIONS describes human relations with respect to the clarifies the section on regulation of advertising， improves the ba<br >managerial role and informal groups， and then explains various motivation tween advertising and sales promotion， and expands material on ii<br > alternative advertising media.<br >