E-Marketing (5th Edition) pdf epub mobi txt 电子书下载 2024

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Judy Strauss

Prentice Hall

2008-10-31

480

USD 117.33

Paperback

9780136154402

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发表于2024-12-25

E-Marketing (5th Edition) epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

E-Marketing (5th Edition) pdf epub mobi txt 电子书下载 2024

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The 5 th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

E-Marketing (5th Edition) 下载 mobi epub pdf txt 电子书