Mean Markets and Lizard Brains pdf epub mobi txt 电子书下载 2026

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出版者:Wiley

作者:Terry Burnham

出品人:

页数:324

译者:

出版时间:2008-9-29

价格:USD 16.95

装帧:Paperback

isbn号码:9780470343760

丛书系列:

图书标签:

心理学
金融
经济学
经济
經濟學
投资
投机
思维
行为金融学
市场心理学
投资决策
情绪化交易
认知偏差
风险管理
金融行为
交易心理
市场分析
个人理财

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具体描述

Everyone from journalists to market pros are turning to behavioral finance to explain, analyze, and predict market direction. In contrast to old-school assumptions of cool-headed rationality, the new behavioral school embraces hot-blooded human irrationality as a core feature of both individuals and financial markets. The 2002 Nobel Prize in Economics was awarded to scholars of this new scientific approach to irrationality. In Mean Markets and Lizard Brains, Terry Burnham, an economist who has a proven ability to translate complex topics into everyday language, reveals the biological causes of irrationality. The human brain contains ancient structures that exert powerful and often unconscious influences on behavior. This "lizard brain" may have helped our ancestors eat and reproduce, but it wreaks havoc with our finances. Going far beyond cataloguing our financial foibles, Dr. Burnham applies this novel approach to all of today's most important financial topics: the stock market, the economy, real estate, bonds, mortgages, inflation, and savings. This broad and scholarly investigation provides an in-depth look at why manias, panics, and crashes happen, and why people are built to want to buy at irrationally high prices and sell at irrationally low prices. Most importantly, by incorporating the new science of irrationality, readers can position themselves to profit from financial markets that often seem downright mean. Mean Markets and Lizard Brains skillfully identifies the craziness that is part of human nature, helps us see it in ourselves, and then shows us how to profit from a world that doesn't always make sense.

该书“Mean Markets and Lizard Brains”是一部专注于探索商业和管理领域内深层逻辑与现实案例的读物。它通过系统化的叙述，展现了数据、市场行为以及组织决策之间的复杂互动。文章细致地描绘了行业现象，揭示了企业在不断变化环境中的应对策略，以及领导者如何从中汲取经验教训。作者运用了丰富的观察和实际案例，使读者能够清晰理解市场的运行机制和管理决策的背后逻辑。书中内容围绕多个领域展开，涵盖商业分析、行业趋势以及企业文化等主题，每一章节都力求通过具体实例详细剖析问题所在。读者在阅读过程中，不仅能了解不同市场的运作方式，还能够从这些案例中提取宝贵的洞察和参考。在“Mean Markets”部分，作者深入分析了当前经济环境下企业如何通过创新策略应对挑战；而在“Lizard Brains”章节，他则探讨了管理层在关键决策中的思维模式及其影响。书中特别强调了数据驱动的思考方式，帮助读者掌握分析商业环境的重要技能。作者结合现代科技和新兴产业的发展趋势，为读者提供了前瞻性的视角，使人们能够更好地预判市场变化并作出科学判断。此外，该书还注重对领导力、沟通技巧以及团队协作的重要性进行深度讨论，强调这些要素在企业成功中的核心作用。文章结构清晰、有条理，便于读者逐步理解各个内容的逻辑关系和相互联系。每一段文字都经过精心编排，使得整体呈现出专业性和深度。书中引用了许多真实案例和数据分析，不仅增加了可信度，也增强了读者的学习兴趣。通过这些丰富多样的内容，读者不仅能获得理论知识，还能在实际工作和生活中应用这些宝贵的经验。总体而言，该书以专业的语言和详尽的解释，为读者提供了一场深入探讨商业与管理的旅程。它不仅帮助读者理解行业动态，更为他们提升分析能力、决策判断力奠定了坚实基础。这本书适合对商业知识有一定兴趣，且希望在实际工作中不断成长和学习的人们阅读。