Visual Merchandising pdf epub mobi txt 電子書下載 2024

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Tony Morgan

Laurence King Publishers

2008-03-06

208

USD 40.00

Paperback

9781856695398

圖書標籤: 櫥窗設計 design 視覺營銷用戶體驗商店設計原版外文圖書交互設計 interiors,

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发表于2024-12-26

Visual Merchandising epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Visual Merchandising pdf epub mobi txt 電子書下載 2024

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.

Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Visual Merchandising 下載 mobi epub pdf txt 電子書