具体描述
Editorial Reviews
Review
Inside Book Publishing
Praise for previous editions
‘the definitive text for all who need to learn about the publishing industry’ Publishing Training Centre
‘This book was invaluable to me when I set up And Other Stories without having worked for any publishing company. To understand the industry, this is your book. It's an MA in itself!’ Stefan Tobler
‘an excellent book ... I recommend this book to everyone’ Gillian Clarke, Editing Matters, magazine of the Society for Editors and Proofreaders
‘a crucial title if you are looking to enter the industry’ Suzanne Collier, bookcareers.com
‘seen as the definitive book about the industry, which is used as a recommended textbook on a number of publishing courses. It will help you understand how the industry works and the responsibilities of each department or sector.’ Society of Young Publishers
‘Unless you can confidently claim to have a well-rounded understanding of publishing, this is a great book for when you want to check what a bit of jargon means, or beef up the financial case for a marketing idea by refreshing your memory of how a book's P&L is calculated. Fabulous to have as a shelf reference whatever your department.’ Rachel Maund, Marketability
‘an excellent introduction to anyone with a professional interest in publishing. It is the most clear and specific guide to publishing I have ever read. Although it focuses on British publishing for its examples, any reader would get a good grounding in what publishing is all about, with a lot of useful detail about every aspect of the business. It provides a comprehensive overview and answers so many questions about why publishing works the way it does. No writer equipped with this book need ever feel like an ignorant outsider again.’ Chris Holifield, WritersServices
‘approachable and entertaining as well as highly informative. No one embarking on a career in publishing should fail to read it - and even those with a few years' experience will find useful things in it.’ Nicholas Jones, Strathmore Publishing
‘a mainstay adoption on publishing courses throughout the UK and abroad. ... No matter your age Inside Book Publishing makes for a pleasant reading experience. ... For those entering this culturally and intellectually rewarding industry, this 4th edition should prove to be as useful an investment in a professional capacity as it is in an academic one.’ Jason Mitchell, InPrint
'an excellent introduction to the subject, managing to be both comprehensive and concise. ... worth reading for budding authors and publishers alike ... There are shelves of books available on the subject of publishing (and in particular self-publishing), but I think it’s worth reading something that takes a serious-minded, academic approach to the core of the subject, and this book fills that role perfectly.’ The Fiction Desk
‘the text for many publishing courses and to where one directs all those enquirers keen to get into publishing. Routledge have completely redesigned the book and made it a real joy to look at and use.’ Publishers Association Bulletin
‘at its best when talking about the internet and the complexities of publishing and controlling intellectual property in a digital age ... well-worth reading as an overview of the global industry and publishing process.’ Thomas Woll, Publishing Research Quarterly
‘a publishing textbook which punches through all the competition ... In short, this volume merits the accolade of being "essential": anyone who wants to get a good grip on the way publishing works should read it. New students following publishing courses will find the balance of practical advice and academic rigour perfect for underpinning classroom sessions, and those beginning a career in the industry will do well to keep a copy at hand as a quick reference guide.’ Samantha Rayner, BookBrunch
‘This is one of the best and most comprehensive overviews of the publishing and book industry currently on the market ... One of my new MA Publishing students refers to this book as her "bible" and carries it around with her at all times’ Debbie Williams, Logos
作者简介
About the Author
Giles Clark was formerly Co-Publishing Adviser at The Open University, UK.
Angus Phillips is Director of the Oxford International Centre for Publishing Studies at Oxford Brookes University, UK.
目录信息
读后感
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用户评价
我真的需要感谢《Inside Book Publishing》这本书，它就像一面镜子，照出了我作为读者长期以来对图书行业的一些误解和天真。以前我总是觉得，一本书的价值完全取决于它的内容本身，但这本书让我意识到，内容固然是基石，但如何将这份价值传递给读者，更是门大学问。从稿件的筛选到最终的装帧设计，再到铺天盖地的宣传推广，每一个环节都凝聚着专业人士的心血和策略。我尤其对书中关于版权和图书定价的章节印象深刻，这些是我以前从未接触过的领域，也完全没有想到其中蕴含着如此复杂的考量。它不仅仅是简单的成本加利润，而是涉及到市场需求、读者消费能力、竞争对手策略等等一系列因素。这本书让我明白，一本书的成功，是内容、创意、市场和执行力共同作用的结果。它也让我反思，作为读者，我们可能在不知不觉中，已经被纳入了出版行业精心构建的生态系统中。这种“被看见”的感觉，让我对每一次购书行为有了更深的认识，也让我对出版行业有了更客观和全面的理解。
评分这本书简直是为我这样的“书虫”量身定做的！我一直很享受阅读的乐趣，但对书籍是如何被制作出来的，却知之甚少。《Inside Book Publishing》就像一个神奇的万花筒，向我展示了图书出版背后的那些鲜为人知的故事和复杂流程。我以前总以为，作者写完书，出版社就会直接出版，但这本书让我看到了编辑部里那些才华横溢的编辑是如何挖掘、打磨和推荐作品的，他们就像是书籍的“伯乐”，而不仅仅是文字的“校对员”。我也终于明白了，为什么有些书能够迅速火遍大江南北，而有些书却悄无声息。原来，图书的“颜值”（装帧设计）和“声音”（市场营销）同样重要。这本书让我对“图书策划”这个概念有了全新的认识，仿佛是在为一本图书量身定制一场精彩的人生大戏。它不仅满足了我对图书行业的好奇心，更让我对未来购买和阅读书籍有了更深的思考和期待，让我更加珍惜手中的每一本书。
评分读完《Inside Book Publishing》，我感觉自己仿佛经历了三天三夜的“行业奇旅”。我一直以为，好书自然会有人发现，但这本书让我看到了“被发现”背后的巨大努力和精妙设计。从一摞摞等待审阅的稿件中，如何慧眼识珠，挑选出那个隐藏的宝石？这需要编辑的专业素养和远见。而一旦选中，如何让这本书从众多同类中脱颖而出，吸引读者的目光？这背后是策划团队的创意爆棚和市场洞察。我尤其被书中对“图书营销”的细致描绘所吸引，原来推广一本书，不仅仅是简单的广告投放，更是需要与读者建立情感连接，营造话题，甚至创造文化现象。这本书让我看到了一个完整的生命周期，从作者的灵感火花，到编辑的精雕细琢，再到策划的锦上添花，最后到营销的全力冲刺，每一个环节都充满了智慧和汗水。它让我明白，一本好书的诞生，是一个团队协作、多方努力的奇迹，而作为读者，我们只是看到了最终的果实，却不知道这背后有多少辛勤的付出。
评分哇，这本书简直是给我打开了一个全新的世界！作为一个对文学创作一直充满热情，但又对出版流程一窍不通的普通读者来说，这本书就像是一本通往神秘领域的神奇地图。我一直以为写完稿子，然后就会有出版社来找我，就像童话故事里一样。但《Inside Book Publishing》让我看到了背后的庞大体系和无数辛勤付出的身影。从编辑的慧眼识珠，到策划的巧思妙想，再到市场营销的精打细算，每一个环节都充满了挑战和智慧。我以前只关注作者的名字和书名，现在我开始好奇，是哪个编辑发现了这个潜力股？是哪个策划团队想出了这个吸引人的营销点子？这本书让我不再仅仅是坐在象牙塔里仰望书籍，而是看到了它诞生的全过程，仿佛亲历了一场文学的“诞生记”。我特别喜欢书中对不同类型书籍市场定位的分析，让我对为什么有些书能爆火，有些书却默默无闻有了更深的理解。这种“幕后故事”的揭秘，满足了我强烈的求知欲，也让我对未来的阅读有了更丰富的视角。以后再拿起一本书，我脑海里不再是空白，而是浮现出无数个编辑、策划、设计师、发行人员忙碌的身影，这是一种奇妙的感受。
评分天哪，《Inside Book Publishing》这本书真的颠覆了我过去对图书出版的刻板印象！我一直以为就是作者写完，出版社找人排版印刷，然后摆上书架，读者买走就完事了。但这本书让我看到了一个庞大、复杂且充满活力的产业链。我之前对“编辑”这个职业一直有点模糊的概念，以为就是改改错别字，但这本书让我意识到，编辑才是图书的灵魂工程师，他们需要有敏锐的眼光去发掘作品的价值，还需要有深厚的功底去打磨文字，甚至要懂得市场趋势，为图书找到最合适的定位。我特别喜欢书中关于“图书策划”的部分，感觉就像是在为一本图书打造“人生剧本”，从最初的构思到最终的呈现，每一步都需要精密的计算和大胆的创新。而且，书中还详细介绍了图书发行的各个环节，比如渠道的选择、促销活动的策划等等，让我惊叹于原来一本书的旅程如此漫长且充满变数。这本书就像一个“行业揭秘”，让我这个门外汉也看得津津有味，对图书行业产生了浓厚的兴趣。
评分必讀書目之一。
评分必讀書目之一。
评分必讀書目之一。
评分必讀書目之一。
评分必讀書目之一。
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