To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
具体描述
读后感
这本书还是挺受用的。很薄，做设计、产品的不妨看看。句句有力。 ——“要学会同理心，真正的理解用户。” ——"真实的体会到用户使用软件时的情景，给出一个漂亮、互补、完美的解决方案。" ——"手机、Web、客户端不同层面的合理分工可以让每一个接触点发挥优势，去掉不合适...
评分我的本科毕业设计，做的是餐馆设计流程。基本思路是，根据现有的餐厅风格特征进行整理分析概括，得出什么特征定位的餐厅，适合用什么元素和风格。然后设计师在得到客户需求之后，根据要求，列表查询，设计的基本定位即刻一目了然。 当时的结果自认为还挺满意，起码可以自圆其...
评分 评分 评分拿到书的第一感觉就是：薄。这比我预想的少了份厚重。当我这几天断断续续抽空读完了此书后却也觉得这薄得合理。因为当下社会生活节奏很快，难得有人能有非常多的时间用来读书。这本书却减少了我在阅读时的心理压力。简洁的目录，扁平的内容，轻松得如同在读一个人的博客。没有...
用户评价
不过大多都是价值观,方法论依然要自己总结
评分其实，作者也很乱。
评分其实，作者也很乱。
评分这本书是我刚毕业时就读过的，当时刚出版没多久
评分这本书是我刚毕业时就读过的，当时刚出版没多久
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 qciss.net All Rights Reserved. 小哈图书下载中心 版权所有