To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
具体描述
读后感
外国人写的书，逻辑思维方式和大纲完全不遵循中国人思维，不过看后用Mindject进行整理，发觉还是有些料的。 核心：企业竞争力是用户需求研究、设计、敏捷的技术开发。 围绕核心进行阐述，其中不乏绵羊理论、同理心、人因、经济理性人、定性分析、定量分析、评估式研究与生产式...
评分这本书还好，你可以把它看作是一个有关设计的感悟随笔，但是你不要期望有一个系统的一步一步深入的指导。感觉它就是一个简化版本的《用户体验草图设计》。嗯.....我刚刚发现了一个糟糕的设计: 我提交评论的时候，豆瓣提示"抱歉，你的评论太短了"，但是并没有提醒我应该提交多长...
评分这本书还是挺受用的。很薄，做设计、产品的不妨看看。句句有力。 ——“要学会同理心，真正的理解用户。” ——"真实的体会到用户使用软件时的情景，给出一个漂亮、互补、完美的解决方案。" ——"手机、Web、客户端不同层面的合理分工可以让每一个接触点发挥优势，去掉不合适...
评分用户评价
这本书是我刚毕业时就读过的，当时刚出版没多久
评分这本书是我刚毕业时就读过的，当时刚出版没多久
评分这本书是我刚毕业时就读过的，当时刚出版没多久
评分这本书是我刚毕业时就读过的，当时刚出版没多久
评分这本书是我刚毕业时就读过的，当时刚出版没多久
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