Leander Kahney, the bestselling author of Inside Steve's Brain, Jony Ive and Cult of Mac, has covered Apple for more than a dozen years. He is the former news editor of Wired.com, and now the editor of CultofMac.com.
Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011.
The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone."
But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success.
Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplacable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.
总体来讲,这本书类似于苹果的公关宣传和库克的相关新闻整理。 本书可以分为两个阶段:库克加入苹果之前和加入苹果之后。总体来看,库克是一个极其自律、长期努力的人物。 加入苹果之前,库克在 IBM 连续 12 年被评为最佳员工,是被公司认为“从不睡觉、极其可靠”的人物。同时...
评分 评分 评分蒂姆·库克传:苹果公司的反思与商业的未来 利恩德·卡尼 93个笔记 ◆ 序言 无懈可击 >> 每当有人为理想而奋不顾身,或为改善他人的境况而奋斗不息,或为对抗不公而勇往直前时,他都从百万个不同的角落发出了一丝希望的涟漪。这些充满能量和胆量的涟漪彼此激荡,最终汇聚...
有一点点cook吹,幸好我是果粉(
评分第一章谈 Jobs 选 Cook 作 CEO 有点意思,剩下的部分感觉像在读 Apple 的通稿。
评分怀着想看八卦的心 读了一整本苹果公关软文
评分you can learn everything in the book from news n wiki lol so boring
评分LOL还能对这种书说什么。
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