In China; The Race to Market, Jonathan Story helps you and your business to answer three essential questions: what direction is China's development taking? Will china successfully emerge as a world power? And what do we need to know to do business with or invest in the emerging China?

The book provides sharp insights on how to tailor corporate strategies to local conditions, and links public policy, corporate strategy, and markets in a smarter global business perspective.

How can the business world make strategies for a country as multi-faceted and complex as China? The answer requires us to consider the future, where risks and rewards really lie, and to look at a much broader canvas than we conventionally do when we consider business or investment strategy. We have to understand the forces making China's future before we can learn about making business strategy there. Markets, politics, demographics and technology all have a role to play

This book discusses the drivers and possible outcomes for the development of China - covering issues such as Sino-American relations, entry to the World Trade Organisation, the state-market relationship, and internal reform - and sets out a framework for understanding and doing business with the Chinas that emerges.

By covering the politics and economics of China on different levels - international, national, and local - and by digging into history where necessary, the book will offer an informed judgement about where China is heading and what this means for business people. It will also investigate key industry sectors, such as telecoms, finance and automobiles, from the viewpoint of western corporations, Chinese companies, and state or provincial authorities.

Jonathan Story is a professor of international political economy at the European Institute of Business Administration (INSEAD) in France, specializing in globalization, comparative business systems, and worldwide economic transformation. Also, he is a regular contributor to the Wall Street Journal, the Times, and Le Monde.