The Creative Shopkeeper

The Creative Shopkeeper pdf epub mobi txt 电子书 下载 2025

Lucy Johnston is an author, curator and cultural commentator, with a fifteen-year background in global consumer trend analysis and brand strategy. She has worked as a consultant for entrepreneurs, investment firms, property developers, cultural and commercial organisations and world class brands.

出版者:Thames & Hudson
作者:Lucy Johnston
出品人:
页数:288
译者:
出版时间:2017-9-14
价格:GBP 21.13
装帧:
isbn号码:9780500519615
丛书系列:
图书标签:
  • StoreDecoration 
  • RetailDesign 
  • InteriorDesign 
  •  
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A sourcebook of highly original ideas for new retail environments that reflect the way contemporary makers do business?full of ideas for how best to market, display, and sell

Despite many predictions that the internet and e-commerce would kill brick-and-mortar, independent retail is far from dead. While big-chain retailers have suffered through lack of originality, new independent retailers are rapidly growing in number, rejuvenating neighborhoods across the world. Flexible, pop-up shops are becoming an increasingly popular and effective strategy not only for kickstarting new businesses but also for energizing established brands.

To catch the attention of busy customers passing by and to build an engaging shopping environment that stands out from the competition, the savvy shopkeeper needs to get creative?and can do so on a budget.

This timely book features the best and most beautiful independent retail spaces from around the world, which combine marketing savvy with interior design. Organized by themes?Props & Icons, Navigation & Choice, Journey & Discovery, Craft & Process, Edit & Abundance, Staging & Scenery, Highlights & Lowlights, Glimpses & Visions, Gestures & Details, and Digital & Graphic?the book presents a dazzling spectrum of case studies and offers highly imaginative and cost-effective solutions for this increasingly popular area of design.

500+ color illustrations

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想开一个自己的小店,用心去经营,即使不是很赚钱。

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全球有意思的店铺集合~翻翻还不错

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全球有意思的店铺集合~翻翻还不错

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想开一个自己的小店,用心去经营,即使不是很赚钱。

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想开一个自己的小店,用心去经营,即使不是很赚钱。

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