Nudge pdf epub mobi txt 電子書下載 2024

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Richard H. Thaler

Yale University Press

2008-04-08

293

USD 26.00

Hardcover

9780300122237

圖書標籤: 行為經濟學心理學經濟學決策行為 Behavioral-Economics 決策 psychology Economics

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发表于2024-12-22

Nudge epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Nudge pdf epub mobi txt 電子書下載 2024

圖書描述

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new takefrom neither the left nor the righton many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. (20080518)

Nudge 下載 mobi epub pdf txt 電子書

著者簡介

理查德·H·泰勒，芝加哥大學商學院教授，金融與行為經濟學教授，行為決策研究中心主任，美國國民經濟研究局（NBER）主管行為經濟學的研究工作。研究主要集中於心理學、經濟學等交叉學科，被認為是“現代行為經濟學和行為金融學領域的先鋒經濟學傢”。

諾貝爾經濟學奬獲得者丹尼爾·卡尼曼將自己的獲奬歸功於泰勒，認為泰勒是首個提齣將心理學納入經濟學討論中並衍生齣行為經濟學這一學科的學者，他當之無愧是該學科的開創者。

圖書目錄

Nudge pdf epub mobi txt 電子書下載

想要找書就要到小哈圖書下載中心

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用戶評價

評分☆☆☆☆☆

讀不下去瞭。涉及很多美國醫保、貸款等現狀和政策看得我一頭霧水。這本書是寫給decision architect的。至於我這種睏惑青年，先認清楚自己吧

評分☆☆☆☆☆

非常有意思。因勢賦形。libertarian paternalism的概述。。中信已齣中文版。

評分☆☆☆☆☆

感覺行為經濟學的書其實讀一本就夠瞭 predictable irrationality 更像case study，這個更係統。BTW,覺得nudge譯成“推助”不給力～～～

評分☆☆☆☆☆

Too wide as the coverage is, the books fails to include more in-depth cost-benefit analysis.

評分☆☆☆☆☆

每個人都或多或少在拿自己跟彆人比較或多或少這裏或者那裏沒有比較就沒有傷害沒有比較就沒有幸福潛意識裏覺得彆的存在是閤理的那如果我跟那個存在不一樣很可能我是錯的反過來我跟彆的個體都一樣瞭那即便大傢都錯瞭也是大傢一起錯有人跟我一樣處境跟我一樣承擔後果感覺世界上不是我一個人特彆慘感覺much more acceptable = =