綠色營銷宣言The Green Marketing Manifesto pdf epub mobi txt 電子書 下載 2024


綠色營銷宣言The Green Marketing Manifesto

簡體網頁||繁體網頁
John Grant
2008-1
304
203.00元
9780470723241

圖書標籤: 營銷  綠色  環保   


喜歡 綠色營銷宣言The Green Marketing Manifesto 的讀者還喜歡




點擊這裡下載
    


想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

发表于2024-11-28

綠色營銷宣言The Green Marketing Manifesto epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

綠色營銷宣言The Green Marketing Manifesto epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

綠色營銷宣言The Green Marketing Manifesto pdf epub mobi txt 電子書 下載 2024



圖書描述

在綫閱讀本書

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming.Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

綠色營銷宣言The Green Marketing Manifesto 下載 mobi epub pdf txt 電子書

著者簡介


圖書目錄


綠色營銷宣言The Green Marketing Manifesto pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

評分

評分

評分

評分

讀後感

評分

評分

評分

評分

評分

類似圖書 點擊查看全場最低價

綠色營銷宣言The Green Marketing Manifesto pdf epub mobi txt 電子書 下載 2024


分享鏈接





相關圖書




本站所有內容均為互聯網搜索引擎提供的公開搜索信息,本站不存儲任何數據與內容,任何內容與數據均與本站無關,如有需要請聯繫相關搜索引擎包括但不限於百度google,bing,sogou

友情鏈接

© 2024 qciss.net All Rights Reserved. 小哈圖書下載中心 版权所有