Predictably Irrational pdf epub mobi txt 电子书 下载 2025
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University. He also holds an appointment at the MIT Media Lab where he is the head of the eRationality research group. He was formerly the Alfred P. Sloan Professor of Behavioral Economics at MIT Sloan School of Management.
Dan Ariely grew up in Israel after birth in New York. He served in the Israeli army and when 18 suffered third-degree burns over 70 percent of his body from an accidental magnesium flare explosion during training.
Ariely recovered and went on to graduate from Tel Aviv University and received a Ph.D. and M.A. in cognitive psychology from the University of North Carolina at Chapel Hill, and a Ph.D. in business from Duke University. His research focuses on discovering and measuring how people make decisions. He models the human decision making process and in particular the irrational decisions that we all make every day.
Ariely is the author of the book, Predictably Irrational: The Hidden Forces That Shape Our Decisions, which was published on February 19, 2008 by HarperCollins. When asked whether reading Predictably Irrational and understanding one's irrational behaviors could make a person's life worse (such as by defeating the benefits of a placebo), Ariely responded that there could be a short term cost, but that there would also likely be longterm benefits, and that reading his book would not make a person worse off.
- 心理学
- 行为经济学
- 经济学
- psychology
- 思维
- Economics
- 心理
- Irrational
From Publishers Weekly
Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.)
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October 09, 2008 Predictably Irrational 作者ARIELY是现在行为经济学方面的明星，以色列人，现在MIT的Sloan School作Alfred P. Sloan Professor of Behavioral Economics。96年先在UNC Chapel Hill拿的认知心理学的博士，两年后又在杜克拿了管理学的博士，之后就一直在MIT...
评分 评分www.hi.baidu.com/书评天下 ———————————— 我和女友有两烦。她烦我整天和她讲大道理，我则烦她站在超市货架前的踌躇。同样是薯片，牌子大概有三四种，同样是一个牌子，原味、番茄、烧烤，各种味道又不一样，于是在超市货架前挑选东西就成了她头疼，我头晕的事情了。...
评分夏勇峰｜文 出自《商业价值》 作为小米手机的第一批用户，在9月初的某个凌晨，笔者接到了小米公司联合创始人黎万强的电话。我们的话题从手机自然延伸到其他地方。他忽然说：“你发现了吗？小米手机的论坛与MIUI论坛气氛完全不一样。” 这是显而易见的。MIUI...
用户评价
有电子版；The Information Diet 干货不多，后面部分内容与作者另外一本书雷同，有水分
评分今年读完的第三本书。我看书实在是太慢了（不如说是听书）。例子和实验都很有意思。算是行为心理学的入门了。缺点是理论的部分很少大部分是描述实验结论给的很浅。准备找更多的心理学书看。
评分想获得异性的青睐，就要随身携带一个长得很像你却又稍逊于你的盆友~！另，作者在冰箱里放六张一块钱的那个实验简直太崩溃了。。。
评分有电子版；The Information Diet 干货不多，后面部分内容与作者另外一本书雷同，有水分
评分Fantastic! This is how those Malcolm Gladwell books should have been written or, what those Gladwell books pretended to be but are not.
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