Internet Marketing pdf epub mobi txt 电子书下载 2024

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Roberts, Mary Lou

Thomson Learning

2007-5

$ 179.61

Pap

9780759392786

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发表于2024-11-13

Internet Marketing epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Internet Marketing pdf epub mobi txt 电子书下载 2024

图书描述

This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Internet Marketing 下载 mobi epub pdf txt 电子书