"REA ... Real review, Real practice, Real results." An easier path to a college degree - get college credits without the classes. CLEP PRINCIPLES OF MARKETING - with TEST"ware"Includes CD with timed practice tests, instant scoring, and more."Based on today's official CLEP exam" Are you prepared to excel on the CLEP? * Take the first practice test to discover what you know and what you "should "know* Set up a flexible study schedule by following our easy timeline* Use REA's advice to ready yourself for proper study and success Study what you need to know to pass the exam * The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more* Key tutorials enhance specific abilities needed on the test* Targeted drills increase comprehension and help organize study Practice for real* Create the closest experience to test-day conditions with 2 of the book's 3 full-length practice tests on REA's TESTware CD, featuring test-taking against the clock, instant scoring by topic, handy mark-and-return function, pause function, and more.* OR choose paper-and-pencil testing at your own pace* Chart your progress with full and detailed explanations of all answers* Boost your confidence with test-taking strategies and experienced advice Specially Written for Solo Test Preparation "REA is the acknowledged leader in CLEP preparation, with the most extensive library of CLEP titles and software available. Most titles are also offered with REA's exclusive TESTware software to make your practice more effective and more like exam day. REA's CLEP Prep guides will help you get valuable credits, save on tuition, and advance your chosen career by earning a college degree."