Customer Relationship Management pdf epub mobi txt 电子书下载 2024

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Kumar, V./ Reinartz, Werner J.

John Wiley & Sons Inc

2005-5

323

$ 104.25

Pap

9780471271338

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发表于2024-11-29

Customer Relationship Management epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Customer Relationship Management pdf epub mobi txt 电子书下载 2024

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"Customer Relationship Management: A Databased Approach" offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings.

Customer Relationship Management 下载 mobi epub pdf txt 电子书