Edward De Bono believes in freedom, but poses the question: "If you cannot see clearly, are you making a free choice?" And, that question is at the heart of his new book. De Bono has devoted his life and career to getting his readers- business leaders, educators, and politicians among others- to understand that clarity of thinking is essential to a free society. It is not enough to simply be free from coercion. De Bono argues that there is no true freedom without the ability to see correctly the options we have. And, to see these options requires thinking- thinking of a kind that De Bono says not the norm, and which urgently needs to be emphasized and taught. The best short introduction to his work, "Free or Unfree" uses anecdote to convey his ideas, and provides numerous examples that illustrate his thesis: to be free means to understand the choices we make, and understanding can only come through improving the wau we think.

Dr. Edward de Bono is widely regarded as the leading authority in the direct teaching of creative thinking. He is the originator of the term "lateral thinking," and his books have been translated into thirty-seven languages.