This book provides a comprehensive treatment of behavioural finance. With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy. He argues that financial practitioners must acknowledge and understand behavioural finance - the application of psychology to financial behaviour - in order to avoid many of the investment pitfalls caused by human error. Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors.
网上全部缺货,财大出版社也没. 只能在网上找影印版,找了一家,没想到只有第一篇,晕. 一本书,找得这么吃力,少见.
评分导读:读这本书,有什么用?如果不确定,那就速度读一遍,别多花时间 1.这本书打破我思维的一个观点 从“恐惧和贪婪”到 恐惧与希望 很多人在股市上心理,是恐惧与希望,买入买票希望涨,买之前,认为会涨,给自己一个希望... 2.误差判断的心理原因 a.直觉推断误差;...
评分网上全部缺货,财大出版社也没. 只能在网上找影印版,找了一家,没想到只有第一篇,晕. 一本书,找得这么吃力,少见.
评分网上全部缺货,财大出版社也没. 只能在网上找影印版,找了一家,没想到只有第一篇,晕. 一本书,找得这么吃力,少见.
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