The Idea Machine pdf epub mobi txt 电子书下载 2024

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Schnetzler, Nadja

John Wiley & Sons Inc

210

$ 50.00

HRD

9783527501359

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发表于2024-09-20

The Idea Machine epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Idea Machine pdf epub mobi txt 电子书下载 2024

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Can ideas be produced industrially? In the same way as shoes or chocolate? Or does it require flashes of inspiration from brilliant creative thinkers? No, claims Nadja Schnetzler. In her Swiss company BrainStore, ideas are produced in the same way as products: to order and on a conveyor belt. How is it made possible? - very simply: with the BrainStore ideas machine, an innovation model which functions on engineering principles. The author explains how ideas can be produced systematically and efficiently using this model. Numerous case studies from all over Europe and many anecdotes show the reader how he can successfully use the idea factory's tools in his own company. The book shows that anyone can develop good ideas - you just need to know the right methods and put together the right team.

The Idea Machine 下载 mobi epub pdf txt 电子书