Consumer Psychology of Tourism, Hospitality and Leisure pdf epub mobi txt 電子書下載 2024

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Woodside, Arch G. (EDT)/ Mazanec, Josef A. (EDT)/ Ritchie, J. R. Brent (EDT)/ Crouch, Geoffrey I. (E

Oxford Univ Pr

2001-6

368

$ 141.25

HRD

9780851995359

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发表于2024-12-04

Consumer Psychology of Tourism, Hospitality and Leisure epub 下載 mobi 下載 pdf 下載 txt 電子書下載 2024

Consumer Psychology of Tourism, Hospitality and Leisure pdf epub mobi txt 電子書下載 2024

圖書描述

This second volume on this topic reflects on the progress in consumer psychology theory and research. It is based on papers presented in the 2nd Symposium on Consumer Psychology of Tourism, Hospitality and Leisure, held in Vienna, July 2000. The book focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with problems such as coping with nonlinear utility functions, capturing highly emotional products attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. These are typical behavioural research and measuring methodology problems that the tourism, hospitality and leisure and industry is facing.

Consumer Psychology of Tourism, Hospitality and Leisure 下載 mobi epub pdf txt 電子書