Sports Marketing and the Psychology of Marketing Communication pdf epub mobi txt 电子书下载 2024

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Kahle, Lynn R. (EDT)/ Riley, Chris (EDT)

Lawrence Erlbaum Assoc Inc

2004-2

408

$ 135.60

HRD

9780805848267

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发表于2024-09-20

Sports Marketing and the Psychology of Marketing Communication epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Sports Marketing and the Psychology of Marketing Communication pdf epub mobi txt 电子书下载 2024

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Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.

Sports Marketing and the Psychology of Marketing Communication 下载 mobi epub pdf txt 电子书