Bringing diverse cultural traditions into philanthropic fundraising can be rewarding for all parties involved. Accomplishing that daunting task successfully is the theme of this issue. Opening a constructive dialogue between theory and practice in philanthropic fundraising in diverse cultural and giving environments, editor Robert E. Fogal, executive director of St. Mary's Duluth Clinic Foundation, is joined by contributing authors from the 2002 Think Tank on Fundraising at St. Mary's College, Notre Dame Indiana. Exploring the topic from a variety of perspectives, editor and authors seek a set of normative recommendations and findings that will promote a stronger philanthropic community and extend professional, academic, and public conversations about philanthropic issues.The chapters examine trends in giving in African American, Asian American, Latino, and Native American communities. Pier C. Rogers presents the results of structured interviews with Africa American philanthropic professional managers, volunteer leaders, and fundraisers for nonprofits and provides insight into values, attitudes, and practices in this community. Janice Gow Petty addresses the theme of remittances in nonmajority immigrant families and explores ways that the majority culture can understand and engage this tradition to create new models of giving that successfully blend various and distinct methods of giving and sharing. Mike Cortes examines common assumptions about the "Hispanic" community and illustrates the more specific geographical identities in that diverse Latino community that supersedes the term.Similarly Kay C. Peck reminds fundraising professionals that there is no single American Indian culture and stresses the importance of recognizing the history of cultural destruction as a prerequisite to understanding philanthropic traditions within the American Indian community. Effects of race and gender on giving and volunteering are explored. Presenting the results of a survey of 885 Indiana households, a research team at the School of Public and Environmental Affairs, Indiana University - Purdue University Indianapolis examines these effects and tracks them across different survey methodologies used in eight past studies. Findings from this study bring to light significant, and surprising, trends in giving and volunteering behaviors by race and gender. Philanthropic fundraisers must also recognize emerging cultures.Working at the Community Foundation Silicon Valley, Barbara Larson explores the "new philanthropy" in the dot-com world, and reveals the breakdown of donor market categories in the face of the variety of options and vehicles for giving in this volatile, constantly changing donor community. Unexpected trends emerging in the wake of the Bush administrations' initiatives to foster faith-based engagement in social welfare through government funding must be recognized as well. Director of Development for Catholic Near East Welfare Association Margaret Guellich examines some of the potential risks to mission integrity, stewardship, and donor erosion.Thomas H. Jeavons, visiting fellow at the Yale University Program on Nonprofit Organizations at Yale Divinity School, cautions against perceive faith-based organizations as monolith social entities and demonstrates that the impact of the proposed government program is likely to be small.What does the fundraising professional need to face these and other emerging challenges. Roger C. Hedgepeth, principal consultant for CWC/Hedgepeth Group, asserts that fundraising and fundraising professionals are not prepared to deal with the cultural and social changes they face. Instead, they need to become boundary spanners characterized by uncommon professional skills that are supported by keen self-awareness and multicultural literacy. This volume is a crucial tool for philanthropic fundraisers committed to achieving that goal.
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对于任何在全球范围内开展工作的组织或个人而言,《The Fundraising in Diverse Cultural and Giving Environments》都是一本不可多得的宝典。它以一种引人入胜的方式,剖析了文化多样性对筹款活动带来的深远影响,并且提供了切实可行的策略和建议。书中关于“尊重与适应”的理念贯穿始终,作者反复强调,理解并接纳不同文化背景下的捐赠者的价值观和期望,是建立信任和实现成功筹款的关键。我特别欣赏书中对“非物质回报”的关注,它指出,在一些文化中,捐赠者更看重的是社会认可、精神满足或参与感,而非仅仅是经济上的感谢。这为我们提供了一个全新的视角,去思考如何设计更具吸引力的捐赠激励和回馈机制。书中还深入探讨了不同地区在政策法规、宗教习俗以及历史遗留问题等方面对筹款活动的影响,这对于任何一个希望在异国他乡进行募捐的组织来说,都是至关重要的信息。我从中学习到,成功的跨文化筹款,需要极大的耐心、细致的观察和不懈的努力,并且需要不断地进行自我调整和学习。这本书不仅仅是一本关于筹款的书,更是一本关于理解世界、尊重差异、连接人心的指南。
评分这是一次令人惊喜的阅读体验。我原以为《The Fundraising in Diverse Cultural and Giving Environments》会是一本充斥着学术理论和商业术语的枯燥读物,但出乎意料的是,它以一种非常引人入胜的方式,将复杂的跨文化筹款议题娓娓道来。书中对于不同社会群体在捐赠习惯上的细致描绘,让我大开眼界。比如,它对“小额捐赠者”群体价值的重新定义,以及如何通过精细化的沟通和服务,将他们培养成忠实的长期支持者,这部分内容对于许多资源有限的非营利组织来说,无疑是一笔宝贵的财富。书中还深入探讨了数字时代下,跨文化筹款所面临的新挑战与新机遇,特别是社交媒体在连接全球捐赠者方面的作用。作者并没有简单地将技术视为万能药,而是强调了技术与人文关怀相结合的重要性。他提醒我们,即使在虚拟世界中,人与人之间的真诚连接和情感共鸣依然是不可或缺的。我特别欣赏书中关于“本土化”策略的论述,它并非简单的语言翻译,而是指在理解当地文化、价值观和行为模式的基础上,量身定制的传播和沟通方式。这本书就像一位经验丰富的向导,带领我探索了筹款世界中那些鲜为人知却至关重要的角落,让我对如何有效地进行跨文化募捐,有了全新的认知和启发。
评分《The Fundraising in Diverse Cultural and Giving Environments》为我打开了一扇新的大门,让我得以窥探全球筹款领域的丰富多彩与复杂精妙。它巧妙地将理论分析与实践经验相结合,以一种非常易于理解的方式,阐释了文化差异如何深刻影响着人们的捐赠意愿和行为模式。我印象最深刻的是书中对“感恩文化”的探讨,以及在不同文化中,如何恰当地表达感谢和认可,对于维系捐赠者关系的重要性。作者并没有回避在跨文化筹款过程中可能遇到的伦理困境和潜在风险,而是提出了建设性的解决方案,这显示了其严谨的研究态度和高度的责任感。它让我意识到,慈善事业的全球化发展,不仅仅是资金的流动,更是价值观和文化的交融。在倡导普世价值的同时,我们也必须尊重并适应不同文化背景下的独特需求和沟通方式。书中对“长期关系维护”的强调,也让我反思,许多时候我们过于关注“首次捐赠”,而忽视了如何培养一批忠诚、持久的支持者。这本书的内容,远不止于筹款技巧,它更是一种关于理解、尊重和共情的教育,让我对如何在全球视野下构建更具包容性和可持续性的慈善生态系统,有了更深刻的理解和更坚定的信念。
评分当我翻开这本《The Fundraising in Diverse Cultural and Giving Environments》,我立刻被它所展现出的宏大图景所吸引。作者仿佛带我踏上了一段跨越地域、穿越文化的筹款之旅,深刻地剖析了在不同社会背景下,人们对待捐赠和慈善行为的微妙差异。我特别喜欢它在介绍不同文化背景下的筹款策略时,所使用的生动案例。例如,在亚洲某些地区,建立个人关系和信任网的重要性被详细阐述,这与西方强调的透明度和项目效益的宣传方式形成了鲜明对比。书中对不同文化中“慷慨”概念的解读也令我印象深刻,它不仅仅是经济上的给予,更包含了时间、技能甚至情感的投入。作者并没有简单地罗列差异,而是深入挖掘了这些差异背后的深层原因,例如历史传承、宗教信仰、社会结构以及个体价值观的形成。我开始意识到,一个成功的筹款活动,绝不能简单地套用一套模式,而必须是因地制宜,深刻理解当地的文化土壤,才能真正触动人心,获得支持。书中对社区动员和基层组织的关注也让我耳目一新,它提醒我们,真正的力量往往蕴藏在最平凡的角落,而成功的筹款,也需要有能力将这些分散的力量凝聚起来,形成一股强大的合力。读完这本书,我对如何理解和参与全球范围内的慈善事业,有了前所未有的清晰认识。
评分这本书给我带来的最深刻的感受,是它对于“人”的关注。筹款,本质上是一种人与人之间的连接,一种情感的交流,而《The Fundraising in Diverse Cultural and Giving Environments》恰恰在这方面做得淋漓尽致。它没有过多地纠缠于冰冷的数字和理论模型,而是将焦点放在了捐赠者本身,他们的动机、他们的顾虑、他们的期望。作者通过大量引人入胜的故事,展现了不同文化背景下,人们为什么会选择捐赠,又在什么样的契机下愿意慷慨解囊。我尤其被书中关于“信任”的章节所打动,在某些文化中,建立长期的、基于人际关系的信任是筹款成功的关键,这与我们通常理解的“效果导向”有着截然不同的侧重点。它让我开始思考,我们在与潜在捐赠者沟通时,是否过于急于推销项目,而忽略了建立真诚的连接?书中也探讨了不同文化中“成功”的定义,这直接影响了人们对慈善项目的评估标准。在一个注重集体和谐的社会,一个能够展现社会责任感和集体效益的项目,可能会比强调个体成就的项目更受欢迎。我从中学习到,理解并尊重这些差异,才能真正走进捐赠者的内心,让他们感受到被理解和被重视,从而激发出他们最真挚的善意。这本书的价值,在于它提供了一副透视人性的眼镜,让我们能更敏锐地洞察那些驱动人们行为的微妙力量。
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