Handbook of Market Segmentation pdf epub mobi txt 电子书下载 2024

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Weinstein, Art

Haworth Pr Inc

2004-4-30

214

1012.00元

Hardcover

9780789021564

图书标签: Business

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发表于2024-11-25

Handbook of Market Segmentation epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Handbook of Market Segmentation pdf epub mobi txt 电子书下载 2024

图书描述

Develop a successful strategy for segmenting high-tech and industrial markets!

Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about defining, segmenting, and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximizing corporate resources. The latest edition of this marketing classic combines content and features from the previous editions with an emphasis on successful practices in business-to-business and high-tech segmentation. This valuable research source puts the latest thinking from the business and academic communities at your fingertips.

Handbook of Market Segmentation 下载 mobi epub pdf txt 电子书